CATCH THE TRADE WINDS INTO YOUR SAILS
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Accessing a local market gets profitable and effective with the use of local market experience. A customized marketing strategy ensures that your product receives maximum visibility in the local market.
Whether you are responsible for the tourist board of a land or a region, a hotel or a chain of hotels, a real estate developer, an airline, a travel organization, an incoming agency or an in-destination service agency. “As a travel marketeer, I simplify your mission to commercialize your product in Belgium, Luxemburg and The Netherlands with the necessary focus and the expected impact.” “As a business developer, I help you develop your product or brand with a clear view on the prospective customer and the market potential." Liesbeth Balthazar |
Expertise and network
Mid 2015, after 20 years of tourism experience at the crossroads of product and market, supply and demand, I launched INTO THE SAILS.
The company, specializing in travel marketing and tourism consultancy, has the clear mission to catch trade winds into your sails/sales.
I started in tourism business immediately after my master studies of Roman Philology (Ghent University, Belgium) and Multilingual Business Communication (Ghent University, Belgium / Paris IV Sorbonne, France). Along the years, I acquired multidisciplinary expertise and a wide network throughout various functions at Thomas Cook Belgium, as Quality Manager, as Product Manager and as Brand Manager.
Daily responsibility for different products and brands, joint to many marketing and management courses, conferred me a thorough knowledge of both market and marketing in the tourism industry.
I am also experienced in the field of luxury travel. As Brand Manager responsible for 'Pegase', the premium brand of Thomas Cook Belgium, I have specialized in the strategic marketing of luxury travel.
As a travel marketeer or business developer, I translate my experience and competences fluently to your specific context, customizing the market approach to any product or segment. Market analytics and consumer insights are fundamental items of the planning phase. The Art of marketing consists in defining the right mix of Product, Price, Place and Promotion for the target group.
The company, specializing in travel marketing and tourism consultancy, has the clear mission to catch trade winds into your sails/sales.
I started in tourism business immediately after my master studies of Roman Philology (Ghent University, Belgium) and Multilingual Business Communication (Ghent University, Belgium / Paris IV Sorbonne, France). Along the years, I acquired multidisciplinary expertise and a wide network throughout various functions at Thomas Cook Belgium, as Quality Manager, as Product Manager and as Brand Manager.
Daily responsibility for different products and brands, joint to many marketing and management courses, conferred me a thorough knowledge of both market and marketing in the tourism industry.
I am also experienced in the field of luxury travel. As Brand Manager responsible for 'Pegase', the premium brand of Thomas Cook Belgium, I have specialized in the strategic marketing of luxury travel.
As a travel marketeer or business developer, I translate my experience and competences fluently to your specific context, customizing the market approach to any product or segment. Market analytics and consumer insights are fundamental items of the planning phase. The Art of marketing consists in defining the right mix of Product, Price, Place and Promotion for the target group.
INTO THE SAILS
Liesbeth Balthazar
B-9830 Sint-Martens-Latem
Belgium
Tel: +32 497 74 89 86
Mailto: liesbeth.balthazar@intothesails.com
Liesbeth Balthazar
B-9830 Sint-Martens-Latem
Belgium
Tel: +32 497 74 89 86
Mailto: liesbeth.balthazar@intothesails.com
