CATCH THE TRADE WINDS INTO YOUR SAILS
Liesbeth Balthazar
Owner & Director |
Accessing a local market gets profitable and effective with the use of local market expertise. A customized marketing strategy ensures that your product receives maximum visibility in the local market.
Whether you are responsible for the tourism board of a country or a region, a hotel brand, a real estate property abroad, an airline, a travel organization or an in-destination service agency. “As travel marketeers, we simplify your mission to commercialize your product in Belgium, Luxembourg and The Netherlands with the necessary focus and the expected impact.” “As business developers, we help you develop your product or brand with a clear view on the prospective customer and market potential." |
Delfine Mestdagh
Account Manager |
Expertise and network
In 2015, after 20 years of tourism experience at the crossroads of product and market, supply and demand, Liesbeth Balthazar launched INTO THE SAILS. The company, specializing in PR, marketing and trade consultancy, has the clear mission to catch trade winds into your sails - sales.
Liesbeth Balthazar started in tourism business immediately after her master studies in Roman Philology (Ghent University, Belgium) and master after master in Business Communications (Ghent University, Belgium / Paris IV Sorbonne, France). Along the years, she acquired multidisciplinary expertise and a wide network through various functions at Thomas Cook Belgium, as Quality Manager, Product Manager and Brand Manager.
Daily responsibility for different products and brands, joint to many marketing and management courses, conferred a thorough knowledge of both market and marketing in the tourism industry.
Liesbeth is also experienced in the field of luxury travel. As Brand Manager responsible for 'Pegase', the premium brand of Thomas Cook Belgium, she specialized in the strategic marketing of luxury travel.
As travel marketeers and business developers, we can transpose our experience and competences fluently to your specific context, customizing the market approach to any product or segment. Market analytics and consumer insights are fundamental items of the planning phase. The Art of marketing consists in defining the right mix of Product, Price, Place and Promotion for the target group.
Liesbeth Balthazar started in tourism business immediately after her master studies in Roman Philology (Ghent University, Belgium) and master after master in Business Communications (Ghent University, Belgium / Paris IV Sorbonne, France). Along the years, she acquired multidisciplinary expertise and a wide network through various functions at Thomas Cook Belgium, as Quality Manager, Product Manager and Brand Manager.
Daily responsibility for different products and brands, joint to many marketing and management courses, conferred a thorough knowledge of both market and marketing in the tourism industry.
Liesbeth is also experienced in the field of luxury travel. As Brand Manager responsible for 'Pegase', the premium brand of Thomas Cook Belgium, she specialized in the strategic marketing of luxury travel.
As travel marketeers and business developers, we can transpose our experience and competences fluently to your specific context, customizing the market approach to any product or segment. Market analytics and consumer insights are fundamental items of the planning phase. The Art of marketing consists in defining the right mix of Product, Price, Place and Promotion for the target group.
INTO THE SAILS
B-9830 Sint-Martens-Latem
Belgium
Mailto: liesbeth.balthazar@intothesails.com
Tel: +32 497 74 89 86
B-9830 Sint-Martens-Latem
Belgium
Mailto: liesbeth.balthazar@intothesails.com
Tel: +32 497 74 89 86
