Iceland, SLH and Jumeirah manage their content with hero-hub-hygiene

I love the model of hero-hub-hygiene invented by Google, initially for YouTube.

In meantime, it has grown into a content marketing strategy that boosts your brand in the short term, ensures visitors keep on returning and constantly attracts new visitors in the long term. It really helps your marketing budget and campaign planning. 

Hero is the content that may require the most effort. You create storytelling for your target group with large impact on your brand awareness, as it will be used omni-channel in your main campaign. Hero builds quickly up your number of visitors. The content is very fresh, surprising and sometimes humorous:

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Hub entitles you to build a relation with your customer through valuable content that your visitors follow regularly, like to interact with or share. Events and activities are rewarding examples. This content is planned and published with intervals online, in blogs, social media or videos: 

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Hygiene gives optimized content to give a clear and inspiring overview of your product and respond to all questions of the consumer. This is content aiming to attract new visitors, especially via search engines. Afterwards, you lead them to your hub content.

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