Blog post by INTO THE SAILS
Vincent Vermeulen, an experienced butler and director of the School for Butlers & Hospitality, perfectly succeeded in convincing us that being a butler is reaching to the ultimate humanity. There is no magic or divine interference. There's just a man or a woman perfectly applying human techniques like having an eye for details, controlling body language, anticipating to the desires of the other. Invisibly taking care of the perfect customer experience.
By some examples from daily life as a customer and from mystery shopping cases by his students, Vincent Vermeulen showed us that also in our businesses, we can behave like a butler and reach to the best customer journey for our customers. Think of the smile of your employees, offering a perfect coffee, a nice price offer and gentle return call, anticipating to your customer's preferences... These little things may overwhelm your customer, make him or her happy and come back, or help you close the deal.
By the attitude of being a butler for our customers, we can definitely make the difference and even save our jobs for the future, throughout and embracing the digital transformation.
You can read your way to success in the new book of Vincent Vermeulen, 'What we can learn from the butler', or visit the website www.schoolforbutlers.com.