CATCH THE TRADE WINDS INTO YOUR SAILS
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Travel marketing & PR |
Tourism consultancy |
We are creating the best return on investment, in consultation, based on a strategic and tactical marketing plan, which is tailor-made. We take in account your prospective customer in the local Benelux market as well as your objectives, budget and means.
We dedicate ourselves to increasing your product’s or brand’s awareness and to stimulating demand successfully in the local market. From the perspective of a broad experience, I am able to tailor a plan for every product and every segment.
As a business developer, I help you develop your product or brand with a clear view on the prospective customer and the market potential. Starting with some essential questions, we define a strategy that fits to the market.
By experience, we can offer a customized marketing approach in the luxury niche, on the level of destinations, hospitality or real estate, applying the particular scope required by this segment. Upscale products aimed at the premium customer require a specialized communication approach, with an appropriate selection of media and channels as well as an appealing message B2C and B2B.
We dedicate ourselves to increasing your product’s or brand’s awareness and to stimulating demand successfully in the local market. From the perspective of a broad experience, I am able to tailor a plan for every product and every segment.
As a business developer, I help you develop your product or brand with a clear view on the prospective customer and the market potential. Starting with some essential questions, we define a strategy that fits to the market.
By experience, we can offer a customized marketing approach in the luxury niche, on the level of destinations, hospitality or real estate, applying the particular scope required by this segment. Upscale products aimed at the premium customer require a specialized communication approach, with an appropriate selection of media and channels as well as an appealing message B2C and B2B.
Methodology
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CONSUMER INSIGHTS
A thorough and up-to-date knowledge of the consumer (behavior and preferences, market segmentation) in the Belgian or European market, related to product, price, place and promotion. |
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YOUR STRENGTHS
Identification of the value and asset of your proposition to the local target group, in the areas of product, service, experience, price and book ability. |
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TRAVEL TRENDS
Integration of the most recent travel trends across the entire customer journey, along the travel processes from inspiration over information, booking, journey, to sharing. |
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REACH ACT CONVERT ENGAGE
Use of modern marketing & communication tools, digital as well as offline, in order to reach the target audience, involve, convert and engage. |
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MIX OF MEDIA & CHANNELS
Use of hand-picked B2C & B2B media and channels, targeted networks and partnerships aiming for an optimal return on investment. |
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MONITORING
Measuring of results and adjusting of upcoming campaigns. |
Examples
Wondering what a marketing plan looks like?
Every project is unique and every customer can expect an individual approach. We examine your situation in the light of the above-mentioned methodology and draw up a plan. Creativity and opportunities are always at the heart. Following presentation will give a clear idea of the various possibilities within a balanced and tailor-made plan : Prezi INTO THE SAILS
Every project is unique and every customer can expect an individual approach. We examine your situation in the light of the above-mentioned methodology and draw up a plan. Creativity and opportunities are always at the heart. Following presentation will give a clear idea of the various possibilities within a balanced and tailor-made plan : Prezi INTO THE SAILS
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