CATCH THE TRADE WINDS INTO YOUR SAILS
Liesbeth BalthazarOwner & Director
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Accessing a local market gets profitable and effective with the use of local market expertise. A customized PR & marketing strategy ensures that your product receives maximum visibility.
Whether you are responsible for a hotel brand or lifestyle brand, a tourist office or an airline, second home properties, “As experienced marketeers, we simplify your mission to commercialize your product in Belgium, Luxembourg and The Netherlands with the necessary focus and the expected impact.” “As business developers, we help you develop your product or brand with a clear view on the prospective customer and market potential." |
Delfine MestdaghAccount Manager
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PR & marketing in Benelux
| TAILOR-MADE | | ANY PRODUCT, ANY SEGMENT | | NICHE : LUXURY |
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We are creating the best return on investment based on a strategic and tactical marketing plan, which is tailor-made. We take in account your prospective customer in the local market as well as your objectives, budget and means.
We dedicate ourselves to increasing your product’s or brand’s awareness as well as to stimulating demand successfully in the local market. From the perspective of a broad experience, we are able to tailor a plan for every product and every segment. Through our experience, we can offer a customized marketing approach in the niche of luxury, in lifestyle, travel and second home, applying the particular scope required by this segment. Upscale products aimed at the premium customer require a specialized communication approach, with an appropriate selection of media and channels as well as an appealing message B2C and B2B. |
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Consultancy
| TAILOR-MADE | | ANY PRODUCT, ANY SEGMENT | | NICHE : LUXURY |
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As business developers, we help you develop your product or brand with a clear view on the prospective customer and the market potential. Starting with some essential questions, we define a strategy that fits to the market.
That’s how we draw up an identification of the prospective customer, an identification of the offer, a definition of the customer value proposition, a clear project plan and a marketing plan. A tailored business plan is offered for any product and any segment, including luxury travel. |
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Benelux, an interesting market
The Benelux market is located centrally in Western Europe and composed by 3 countries: Belgium, the Netherlands and Luxembourg. The area counts about 30 million citizens. The Northern part is Dutch speaking, the Southern part is French speaking.
The Benelux is an interesting market, as people enjoy a high standard of living, are fond of lifestyle and very travel-minded. The internet penetration is high and people are searching mostly online for consumer goods and holidays. Physical shops remain important for sales including personal advice and the offer of specialized goods.
The Benelux is an interesting market, as people enjoy a high standard of living, are fond of lifestyle and very travel-minded. The internet penetration is high and people are searching mostly online for consumer goods and holidays. Physical shops remain important for sales including personal advice and the offer of specialized goods.
