CATCH THE TRADE WINDS INTO YOUR SAILS
Entering a local market becomes profitable and effective by using local market expertise. A bespoke PR & marketing strategy ensures your product receives maximum exposure.
Whether you are responsible for a hotel brand or a lifestyle brand, a tourist board or an airline, a second home promoter,
"as experienced marketers, we simplify your mission to market your product in Belgium, the Netherlands and Luxembourg with the necessary focus and impact;
"as business developers, we help you to develop your product or brand with a clear vision of the potential customer and the market potential.
Whether you are responsible for a hotel brand or a lifestyle brand, a tourist board or an airline, a second home promoter,
"as experienced marketers, we simplify your mission to market your product in Belgium, the Netherlands and Luxembourg with the necessary focus and impact;
"as business developers, we help you to develop your product or brand with a clear vision of the potential customer and the market potential.
Expertise and network
In 2015, after 20 years of experience in tourism and marketing at the intersection of product and market, supply and demand, Liesbeth Balthazar launched INTO THE SAILS. The company, specialised in PR, marketing and trade consultancy, has a clear mission to catch the trade wind in your sails / sales.
Liesbeth Balthazar started working in the tourism industry immediately after completing her Master's degree in Roman Philology (Ghent University, Belgium) and her second Master's degree in Business Communication (Ghent University, Belgium / Paris IV Sorbonne, France). Over the years, she has acquired multidisciplinary expertise and a wide network through various functions at Thomas Cook Belgium, as Quality Manager, Product Manager and Brand Manager. Liesbeth has extensive experience in the luxury travel sector. As Brand Manager responsible for Pegase, Thomas Cook Belgium's premium brand, she specialised in the strategic marketing of luxury travel. Daily responsibility for various products and brands, combined with numerous marketing and management courses, has given her a thorough knowledge of both the market and marketing in the tourism industry.
Delfine Mestdagh holds a Master's degree in Applied Economics (Ghent University, Belgium) and adds another 15 years of expertise in product management and passion for travel.
After graduating in Communication Management (Arteveldehogeschool, Ghent, Belgium), Rachel Macaluso gained 8 years of experience at a leading media group.
Heike Van Hove graduated in Communication Management (Arteveldehogeschool, Ghent, Belgium) and joined the team after a successful 3 months traineeship at Into the Sails.
As marketers and business developers, we can translate our experience and skills fluently into your specific context, tailoring the market approach to any product or segment. Market analysis and consumer insight are fundamental elements of the planning phase. After all, the art of marketing lies in defining the right mix of product, price, place and promotion for the target audience.
Liesbeth Balthazar started working in the tourism industry immediately after completing her Master's degree in Roman Philology (Ghent University, Belgium) and her second Master's degree in Business Communication (Ghent University, Belgium / Paris IV Sorbonne, France). Over the years, she has acquired multidisciplinary expertise and a wide network through various functions at Thomas Cook Belgium, as Quality Manager, Product Manager and Brand Manager. Liesbeth has extensive experience in the luxury travel sector. As Brand Manager responsible for Pegase, Thomas Cook Belgium's premium brand, she specialised in the strategic marketing of luxury travel. Daily responsibility for various products and brands, combined with numerous marketing and management courses, has given her a thorough knowledge of both the market and marketing in the tourism industry.
Delfine Mestdagh holds a Master's degree in Applied Economics (Ghent University, Belgium) and adds another 15 years of expertise in product management and passion for travel.
After graduating in Communication Management (Arteveldehogeschool, Ghent, Belgium), Rachel Macaluso gained 8 years of experience at a leading media group.
Heike Van Hove graduated in Communication Management (Arteveldehogeschool, Ghent, Belgium) and joined the team after a successful 3 months traineeship at Into the Sails.
As marketers and business developers, we can translate our experience and skills fluently into your specific context, tailoring the market approach to any product or segment. Market analysis and consumer insight are fundamental elements of the planning phase. After all, the art of marketing lies in defining the right mix of product, price, place and promotion for the target audience.
