CATCH THE TRADE WINDS INTO YOUR SAILS
PR & Marketing |
Consultancy |
Based on a tailor-made strategic and tactical marketing plan, we create the best return on investment in consultation with you. We take into account your potential customers in the local Benelux market as well as your objectives, budget and resources.
Our aim is to increase awareness of your product or brand and to successfully stimulate demand in the local market. From the perspective of a broad experience, we are able to tailor a plan for every product and every segment.
As business developers, we help you develop your product or brand with a clear view of the potential customer and the market potential. Starting with a few key questions, we define a strategy that fits the market.
Our experience allows us to offer a tailored marketing approach in the luxury, lifestyle, travel and real estate niches, with the special scope required by the exclusive segment. Upscale products aimed at the premium customer require a specialised communication approach, with an appropriate choice of media and channels, as well as an appealing B2C and B2B message.
Our aim is to increase awareness of your product or brand and to successfully stimulate demand in the local market. From the perspective of a broad experience, we are able to tailor a plan for every product and every segment.
As business developers, we help you develop your product or brand with a clear view of the potential customer and the market potential. Starting with a few key questions, we define a strategy that fits the market.
Our experience allows us to offer a tailored marketing approach in the luxury, lifestyle, travel and real estate niches, with the special scope required by the exclusive segment. Upscale products aimed at the premium customer require a specialised communication approach, with an appropriate choice of media and channels, as well as an appealing B2C and B2B message.
Methodology
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CONSUMER INSIGHTS
A thorough and up-to-date knowledge of the consumer (behavior and preferences, market segmentation) in the Belgian or European market, related to product, price, place and promotion. |
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YOUR STRENGTHS
Identification of the value and asset of your proposition to the local target group, in the areas of product, service, experience, price and book ability. |
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TRENDS
Integration of the most recent trends across the entire customer journey, along the complete process from inspiration over information, purchase, experience, to sharing. |
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REACH ACT CONVERT ENGAGE
Use of modern marketing & communication tools, digital as well as offline, in order to reach the target audience, involve, convert and engage. |
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MIX OF MEDIA & CHANNELS
Use of hand-picked B2C & B2B media and channels, targeted networks and partnerships aiming for an optimal return on investment. |
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MONITORING
Measuring of results and adjusting of upcoming campaigns. |
Examples
Wondering what a marketing plan looks like?
Each project is unique and each client can expect an individual approach. We look at your situation using the methodology above and come up with a balanced and bespoke plan.
Creativity and opportunity are always at the forefront.
Each project is unique and each client can expect an individual approach. We look at your situation using the methodology above and come up with a balanced and bespoke plan.
Creativity and opportunity are always at the forefront.
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PRESS AND PR
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INFLUENCER MARKETING
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STORYTELLING
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CONTENT MARKETING
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MEDIA COLLABORATIONS
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INDUSTRY COLLABORATIONS
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ADVERTISING PLACEMENT
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MEDIA EVENTS
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B2B EVENTS
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SOCIAL MEDIA
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LOYALTY
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EXPERIENCE MARKETING
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B2B ACTIVATIONS
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SALES ACTIVATIONS
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