INTO THE SAILS
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CATCH THE TRADE WINDS INTO YOUR SAILS

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PR & Marketing

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Consultancy

Based on a tailor-made strategic and tactical marketing plan, we create the best return on investment in consultation with you. We take into account your potential customers in the local Benelux market as well as your objectives, budget and resources.

Our aim is to increase awareness of your product or brand and to successfully stimulate demand in the local market. From the perspective of a broad experience, we are able to tailor a plan for every product and every segment.

As business developers, we help you develop your product or brand with a clear view of the potential customer and the market potential. Starting with a few key questions, we define a strategy that fits the market.

Our experience allows us to offer a tailored marketing approach in the luxury, lifestyle, travel and real estate niches, with the special scope required by the exclusive segment. Upscale products aimed at the premium customer require a specialised communication approach, with an appropriate choice of media and channels, as well as an appealing B2C and B2B message.

Methodology

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CONSUMER INSIGHTS
A thorough and up-to-date knowledge of the consumer (behavior and preferences, market segmentation) in the Belgian or European market, related to product, price, place and promotion.

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YOUR STRENGTHS
Identification of the value and asset of your proposition to the local target group, in the areas of product, service, experience, price and book ability.
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TRENDS
Integration of the most recent trends across the entire customer journey, along the complete process from inspiration over information, purchase, experience, to sharing. 
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REACH ACT CONVERT ENGAGE
Use of modern marketing & communication tools, digital as well as offline, in order to reach the target audience, involve, convert and engage. 
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MIX OF MEDIA & CHANNELS
Use of hand-picked B2C & B2B media and channels, targeted networks and partnerships aiming for an optimal return on investment.
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MONITORING
Measuring of results and adjusting of upcoming campaigns.


Examples

Wondering what a marketing plan looks like?

Each project is unique and each client can expect an individual approach. We look at your situation using the methodology above and come up with a balanced and bespoke plan. 

Creativity and opportunity are always at the forefront.​
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PRESS AND PR
INFLUENCER MARKETING
STORYTELLING
CONTENT MARKETING
MEDIA COLLABORATIONS
INDUSTRY COLLABORATIONS
ADVERTISING PLACEMENT
MEDIA EVENTS
B2B EVENTS
SOCIAL MEDIA
LOYALTY
EXPERIENCE MARKETING
B2B ACTIVATIONS
SALES ACTIVATIONS
MORE ABOUT ' INTO THE SAILS '

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Into the Sails, your specialized PR agency in the Benelux for travel, luxury lifestyle, second home


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